PARK creative portfolio
it’s looking hot! hot !hot!
Nothing like a few hot chili peppers to enhance the flavor! This brochure was designed to hold a film sample over the pepper photo. This particular film is used to make bags you would find in the produce area of a market. Since the brochure will be used in two markets: the US and China, using a chili pepper was a cool tie-in.
visual identity — aka: logo
Long before the IMx booth was produced, we were developing a logo for the new product. If you look closely at the ‘I’ within the logo you will see a cup. This logo has had a few modifications since the actual name has changed slightly over time - keeping the graphic ‘I’ was the costant. The IMx graphic can and does stand alone as an icon.
getting the word out — working your web
Blogging is fun - and it works! So when we created the web site for Philadelphia Pet Adventures, we added a blog to the site. It is a fun and easy way to post news and let your site be interactive with your audience. It’s also a very effective, non-technical way to optimize a website for search engines.
We also created a site for the Plastics Pipes XIII Conference. This is an international conference held every two years - so using a web site to provide information was a great tool. The site was used to keep members updated on the conference schedule and participants, entice sponsorships, and supply travel information.
Along with creating and maintaining the site, marketing materials were also created. The logo was first - traditionally the hosting countries flag is part of the logo along with pipe graphics. The PPXIII logo incorporated both and on some printed materials the ‘pipe’ graphic was embossed for an even richer effect.
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Brochures, direct mail pieces, posters, booth graphics, and specialty items were also designed for the conference – focusing on the conference location: Washington, DC, USA.
The PARK Creative site is also a blog - so have some fun and post your comments - remember: sharing is a good thing.
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when it’s more than just a logo — creating that theme
Sometimes a logo isn’t for a company, but for an event – that’s when you are creating a ‘theme’ – oh what fun!
Bayer MaterialScience was launching its second phase of an employee survey and needed a ‘logo’ - something that would relate to the survey and the company’s core values. The name: Culture of Choice.
With the emphasis set on the word ‘culture’, we developed a logo that portrayed the meaning: “The set of shared attitudes, values, goal, and practices that characterizes an institution or organization.”
 "COC logo")
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The logo showed community, unity within diversity, and enthusiasm, which tied directly into the BMS Culture of Choice theme. The logo (and all marketing materials) were created in English and Spanish - and looked great in both languages!
Working with the illustrator Rafael Lopez to achieve our goals was a great experience. Rafael is represented by Jennifer Vaugn, an truely nice artist representative.
Weather is always a topic of conversation (especially in Pittsburgh!) so when the title of this employee survey was ‘Climate Survey’, I thought using the obvious connection to weather would be fun.
We created a weatherman as our ‘narator’ – a character that would take you through the steps of the survey process. The graphics were used on emails and large posters. All materials were produced in English, Dutch, and French – Yes, making a logo work in many languages can be a challenge - but it’s so cool to see it when it’s done.
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Working with Nishan Akgulian represented by the David Goldman Agengy was really fun. His whimiscal style was perfect for this application. Be sure to visit their wesites for some inspiration.
Keep scrolling to view some other favorite designs.
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When you win an award, you like to show it off. Below is a sample of the recent CASE District II Accolades Award for The Ellis School 2006-2007 advertising series.
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Below is a sample of previous advertising series winners.
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Take note » All marketing materials for The Ellis School are shot on location and use actual students and faculty members. Professional models are never used, retouching is not necessary, and the girls usually don’t have much notice. These shots are the real deal! There truly is an energy on the campus – and it is captured in the photos.
My all time favorite ad (to date) is this one for The Ellis School. It is simple — I am a huge fan of “less is more”.
It all starts with a good idea. Then the courage to develop an ad series for an independent PK-12 school that does not show a photo of a girl.
Check out the other two ads in the series - they are unique as well.
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Good writing and good photography always help. It takes a team to create the really good stuff. Kelly O’Toole is a gifted writer who listens closely to clients and Craig Thompson is a talented photographer. Both listen to the art director to understand the objectives. Check out the “associates” and “friendly links” areas on the home page of this site to learn more about the people I really enjoy working with.