Clients are often in need of a logo: a graphic symbol that identifies their business. It may be as simple as that. And then there are clients who need the total package: an identity system that consists of a logo with accessories - graphic icons, font usage, accent colors, and guidelines.

Whatever the criteria, each logo development is unique and that’s what makes creating logos so much fun and always a challenge.

This month’s feature provides the thinking behind the look — see if you can relate.